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Gerade in wirtschaftlich turbulenten Zeiten, kommt bei vielen Unternehmen die Sorge auf, ob sie auch in Zukunft noch am Markt bestehen können. Eine vorausschauende Entwicklung ist daher von großer Bedeutung. Hierbei kann eine Unternehmensanalyse sehr hilfreich sein. Alle dazu verwendeten Maßnahmen verfolgen dabei das Ziel, das jeweilige Unternehmen fit für dem Markt zu machen und die Beschäftigung der Mitarbeiter zu sichern. Eine Unternehmensanalyse dient dazu Schwachstellen im Unternehmen aufzudecken und diese mit entsprechender Diagnostik zu beheben. Eine Analyse des Unternehmens beschäftigt sich mit den Strukturen und Prozessen. Dazu werden Merkmale, Beschreibungen und Bedingungen genau analysiert und ausgewertet. Besonders die Organisation eines Unternehmens steht hier im Mittelpunkt. Sind die Abläufe alle genau strukturiert und kennt jeder Mitarbeiter sein Aufgabengebiet?

Durch eine genaue Analyse sollen Personal- und Organisationsentwicklungen geplant und später auch durchgeführt werden. Dabei ist die Analyse sehr stark vom Unternehmensziel abhängig. Eine Analyse bzw. Untersuchung findet dabei immer in der Praxis statt, allerdings nur soweit, dass der betriebliche Ablauf dadurch nicht gestört wird.

Inhalte einer Unternehmensanalyse

In den meisten Fällen werden folgende Analysen durchgeführt:

  • Liquiditätsprüfungen
  • Bilanzen (betriebswirtschaftliche Analysen)
  • Marktanteil / Auftragslage
  • Personelle Kompetenzen / Ressourcen
  • Innovative Potentiale
  • Bildungsbedarf
  • Prozeßeffizienz und -effektivität
  • Soziales Klima
  • Führungsverhalten
  • Das Persönlichkeitssprektrum der Mitarbeiter
  • Arbeits- und Lebenszufriedenheit der Mitarbeiter
  • Technologie- und Technikeignung
  • Mitarbeiterkompetenzen
  • Wirk- und Einflußanalysen von externen und internen Faktoren

Neben theoretischen Darstellungen wird die Praxis in den Mittelpunkt gesetzt. Eine Analyse dient dazu einen Maßnahmenplan und eine Interventionsstrategie zu entwickeln und diese dann auch anzuwenden. Durch eine Unternehmensanalyse ist ein Grundstein für die zukünftige Entwicklungspolitik geschaffen.

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